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Promise is a newly established studio backed by venture capital firm Andreessen Horowitz and former News Corp President Peter Chernin. Launched by Fullscreen CEO George Strompolos, former YouTube executive Jamie Byrne, and AI artist Dave Clark, Promise aims to revolutionize film and television production by integrating generative AI tools. The company is developing a production software called Muse, designed to streamline filmmaking by incorporating AI throughout production. This initiative reflects a broader trend in Hollywood, where studios explore AI capabilities for creative collaboration.
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